Specs

Creative specs, ready when you are.

Sizes, file limits and lead times for every TRD format. Build your creative without waiting on a call.

Display and high impactVideoPodcastNewsletters and emailContent partnershipsSocialPrint

Display and high impact

Standard display

Standard placements across all TRD sites, on desktop and mobile.

Sizes
300x600, 300x250, 970x250 and 320x100
File size
300x600 and 970x250: 250K initial, 500K subload. 300x250: 150K and 300K. 320x100: 50K and 100K.
Files
Static: GIF, PNG or JPG. Animated: GIF or a finalized third-party tag (HTML5 video).
Animation
15 seconds max, 24fps max, 72 DPI
Also
Click-through URL

Super Billboard

A sticky, full-width unit above the navigation that collapses on scroll and stays fully visible.

Due 96 business hours before launch
Desktop
1920x400 expanded, 1920x100 collapsed
Mobile
1024x512 expanded, 1024x150 collapsed
Files
JPG, PNG or GIF, each under 900KB
Also
A strong call to action and a click-through URL

Mobile Intermission

A full-screen portrait unit within the article that readers scroll into. Static or interactive creative.

Size
1242x2124, built in the PSD template’s live area
Files
JPG, PNG or static GIF, 750KB max
Also
Click-through URL

Homepage and First Impression Takeovers

Every unit on the page. Requires the full set below.

Super Billboard due 96 business hours before launch
Standard units
300x600, 300x250, 970x250 and 320x100. JPG, PNG, GIF or HTML5, 750KB max, click-through URL.
Super Billboard
1920x400 and 1920x100 desktop, 1024x512 and 1024x150 mobile. JPG, PNG or GIF under 900KB each.
Mobile Intermission
1242x2124. JPG, PNG or static GIF, 750KB max.

Super Rotating Roadblock

Standard units, Super Billboard, Mobile Intermission and outstream video together.

Super Billboard due 96 business hours before launch
Standard units
300x600, 300x250, 970x250 and 320x100. JPG, PNG, GIF or HTML5, 250KB max.
Super Billboard
Desktop and mobile sizes as above, supplied as layered, organized PSD files (JPG, PNG, GIF or TIF images, OTF or TTF fonts, SVG or EPS logo).
Animation
Send a GIF mock, storyboard or timeline of the animation you want.
Mobile Intermission
1242x2124. JPG, PNG or static GIF, 750KB max.
Outstream video
See Video specs.

Super High Impact Roadblock

Standard units, Super Billboard and Mobile Intermission together.

Super Billboard due 96 business hours before launch
Standard units
300x600, 300x250, 970x250 and 320x100. JPG, PNG, GIF or HTML5, 250KB max, click-through URL.
Super Billboard
Desktop and mobile sizes as above, supplied as layered, organized PSD files.
Mobile Intermission
1242x2124. JPG, PNG or static GIF, 750KB max.

Editorial article sponsorship

Your units around TRD journalism on a chosen topic.

Super Billboard due 96 business hours before launch
Standard units
300x600, 300x250, 970x250 and 320x100. JPG, PNG or GIF, 250KB max.
Super Billboard
As above.
Mobile Intermission
As above.

Video

Outstream video

An in-article player after the second paragraph. Plays only in view, pauses out of view, muted until the reader unmutes.

Length
30 seconds max
Size
1920x1080, 4MB max
Files
MP4 or MOV, H.264 video, AAC audio at 128kbps or better, 24fps
Tracking
1x1 click and impression trackers accepted
Also
Click-through URL

Pre-roll

Video ads ahead of TRD video.

Tags
VAST 2.0 or 3.0, or VPAID
Or a file
30 seconds max, 1920x1080, MP4 or MOV, 5MB max, 24fps, H.264, AAC at 128kbps or better
Tracking
1x1 click and impression trackers accepted

Podcast

Podcast sponsorship

A spot recorded and read by you, plus optional display around the episode page.

Assets due Wednesday for Monday publication
Audio
20-second script, recorded and read by you, 20 seconds max. No 1x1 trackers.
Optional display
Desktop: 300x600, 300x250, 970x250, 728x90. Mobile: 300x250, 320x100.
Also
Your social handle for tagging

Newsletters and email

Market newsletters (eLerts)

Banner sponsorship in TRD’s daily and weekly market newsletters.

Banner
600x500, 450KB max, 72 DPI, JPG, PNG or GIF
Logo
400x100 PNG, high resolution (daily)
Tracking
1x1 click and impression trackers accepted. No JavaScript.

The National

Banner or native sponsorship of TRD’s national newsletter.

Banner
Logo 400x100 PNG, 100KB max. Banner 600x500 or 300x250, JPG, PNG or GIF, 500KB max. Click-through URL.
Native
Optional image 1200x700 (100KB max), headline up to 56 characters, paragraph up to 150 words with up to 3 links.

Residential Roundup and Commercial Catch-Up

Native sponsorship of TRD’s weekly category newsletters.

Logo
PNG, 100KB max, transparent background recommended
Image
Optional, 1200x700, 100KB max
Copy
Headline up to 56 characters. Paragraph up to 100 words with up to 3 links. CTA button text.

El Real Deal

TRD’s Spanish-language newsletter. Same formats as The National, with all copy in Spanish and links to a Spanish-language site.

Banner
Logo PNG, 100KB max. Banner 600x500 or 300x250, 500KB max.
Native
Optional 1200x700 image, headline up to 56 characters, paragraph up to 150 words, up to 3 links.

Dedicated email

Your message sent to TRD’s subscriber list.

Due 48 hours before send, or it moves to the next available date
Option 1 (recommended)
600x500 image, headline, paragraph and CTA button
Option 2
Single 600x1200 image (1200x2400 for retina)
Required
Subject line up to 70 characters, click-through URL, JPG or PNG up to 500KB at 72 DPI, or a web-hosted HTML file 600px wide
Revisions
Up to 2

Content partnerships

Sponsored content

Your article published on TheRealDeal.com. All content is subject to editorial approval.

Copy
Headline up to 70 characters, optional subhead up to 90, article up to 2,500 words
Art
Featured image 1500x1000 JPG. Logo 200x50 PNG in light and dark versions. 900KB max, 300 DPI.
Surrounding units
300x600, 300x250, 970x250 and 320x100. JPG, PNG, GIF or HTML5, 250KB max.
Spotlight unit (required)
Headline up to 60 characters, image 1000x600
Social promotion
Your LinkedIn and X handles. TRD uses the article’s first 280 characters and featured image.

Gated content

A report or whitepaper behind a download.

Copy
Headline, subhead, a one-paragraph description and a CTA
PDF
5MB max
Art
Featured image 1500x1000 JPG. “Presented by” logo 200x50 PNG. 500KB max, 72 DPI.
Surrounding units
300x600, 300x250, 970x250 and 320x100. 250KB max.
Spotlight unit (required)
Headline up to 60 characters, image 1000x600
Social promotion
Caption of 2 to 3 sentences, your LinkedIn and Facebook handles, 1 branded and 1 industry hashtag, 1200x628 JPEG

Social

All social content is subject to editorial approval.

Instagram

Partnership posts and Targeted Distribution.

Image posts
1080x1350 (preferred), 1080x1080 or 1080x566. JPG or PNG, 30MB max. Carousels up to 10 images, all the same size.
Reels
1080x1920 (9:16), 15 to 60 seconds recommended, 90 max. MP4 or MOV, H.264, 30fps.
Copy
Caption up to 125 characters. Headline up to 40. 3 to 4 hashtags on Partnership posts.
CTA button
Learn More, Sign Up, Contact Us, Get Quote, Download or Book Now
Links
Targeted Distribution clicks through the CTA button. Partnership posts use link in bio and need your handle.

Facebook

Images
1200x628, 1080x1350 or 1080x1080 JPEG. Multi-image posts up to 8 to 10 images.
Video
MP4, 16:9, 15 seconds to 3 minutes
Copy
Caption of 2 to 3 sentences, your handle, 1 branded and 1 industry hashtag, 1 link

LinkedIn

Images
1200x628 JPEG. Up to 9 per post, 4 to 5 recommended.
Video
MP4, 16:9, up to 3 minutes recommended (10 max)
Copy
Caption of 2 to 3 sentences, your handle, 1 branded and 1 industry hashtag, 1 link

X

Images
1080x1080, 1080x1350 or 1080x566 JPEG, under 5MB
Video
MP4 up to 512MB, 0.5 to 140 seconds. 1280x720, 720x1280 or 720x720.
Copy
Up to 280 characters including hashtags, your handle, a link

Print

Magazine and Data Book

Print specs and closing dates will be added here. In the meantime, ask us through the form below.

Put your brand in front of the people who move markets.

Tell us what you want to achieve and a TRD sales rep will follow up with a plan across our platforms, studio and events.

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