Advertise with The Real Deal
The Real Deal is the most visited real estate news site in the world, read by the investors, institutions, developers and dealmakers who move markets.
6,000+ attendees at Mana Wynwood. Sponsorships available.
Top lenders, law firms and property managers.
TRD’s annual round-up of commercial, residential and new development data.
For more than 20 years TRD has been the trusted source for a one-of-a-kind community of investors, institutions, developers and decision makers. Often called the bible of the real estate industry.
53% of our audience is in a C-level or decision-making role.
99% own buying power in their household. 44% own a home in the $1M to $4.9M range and 9% own a home worth $5M or more.
TheRealDeal.com has the wealthiest audience of all media websites in the US, with a household income of $500K.
80% of TRD’s readers own real assets, including real estate, as part of their investment portfolios.
1 in 5 readers have net assets over $5M. 1 in 4 have net assets of $2.5M to $4.9M.
Ages 34 to 55. 55% male, 45% female.
Sources: Quantcast and The Real Deal Audience Survey (2023).
“I hate The Real Deal, but I read it every day.”
“Everyone’s always sending me articles from The Real Deal. All my buddies, everything they announce.”
“I subscribed from the very first day and I still read it now.”
Our journalism earns the industry’s attention. Our platforms, studio and events put your brand in the middle of it.
Daily market eLerts in six markets, each with a presenting sponsor and two sponsored content slots, plus 14 weekly newsletters and dedicated email.
Homepage and First Impression Takeovers, roadblocks, the Super Billboard and Mobile Intermission, outstream video and pre-roll, with first-party, geo and contextual targeting.
Ranking sponsorships like NYC’s Top Law Firms, sponsored content, gated content and editorial article sponsorship. All subject to editorial approval.
Sponsored posts, Partnership posts and Targeted Distribution across Instagram, LinkedIn, X and Facebook.
A 20-second spot read by you, plus display around the episode page, across TRD Weekly, Deconstruct, Coffee Talk and TRD Tours.
The monthly magazine and the annual Data Book, delivered to readers who pay to subscribe.
Stories, videos, original research, webinars, social series and custom events, made with our content team.
See our workForums in New York and Miami, Future City, the Golf Classic and the Salon Series.
Explore eventsIntegrated programs, takeovers, newsletters, email, events and social for the brands real estate pays attention to.
Featured partnership
Amazon Key needed multifamily owners and operators to know its building access product. TRD built a year-round program around them, from original research to launch media to the rooms where deals get done.
Amazon Key × The Real Deal
Multifamily Market Index
Audi’s summer sales event ran in the Super Billboard above TRD’s navigation on desktop and a full-screen Mobile Intermission inside the article.
A video and article series on Christie’s trusts and estates business, distributed through newsletter slots, the homepage feature, dedicated email and social.
Developer Diaries, a co-branded Instagram series produced with Gaggenau.
Tell us what you want to achieve and a TRD sales rep will follow up with a plan across our platforms, studio and events.